Dialing up user acquisition

Meet CircleLoop, the disruptive UK startup making it easier for thousands of teams to acquire and use a business phone number and collaborate, anywhere. With £1.5 million in seed funding, CircleLoop called on Growth Alliance to rapidly accelerate user acquisition.

Our role:
- Paid search
- Paid social media
- Creative

The client

Founded by Damian Hanson and David Hague in 2017, CircleLoop provides a cloud-based phone system and a suite of apps across desktop and mobile for thousands of businesses. The disruptive software company is on track to become a leader in the UK's small business telephony space.

The brief

Backed with seed funding, CircleLoop wanted to elevate their online presence and drastically increase their share of market. As the new kid on the block, the company also wanted to  build credibility and set itself apart from other B2B competitors with a more friendly and benefits orientated approach.

The solution

We worked closely with co-founder Damian Hanson and the marketing team to develop a growth strategy involving three new marketing channels, fresh ad creative and conversion-focussed landing pages.  Our partnership began in 2017 and continues, therefore we will not be publicly sharing metrics or details on strategies developed.

"Growth Alliance profitably scaled three new customer acquisition channels and I've already recommended them to other startup founders."
Damian Hanson
Co-Founder, CircleLoop